It’s so easy to get overwhelmed by the doom and gloom of the moment, much of which is real, some of which is perceived but perhaps unfounded.
We’ve never seen anything like what we’re seeing now and the reality is we’re likely in for a rough ride in 2020 in the broadest (global) sense but if you drill down and look at this not only from the community health and safety perspective but also from an economic consideration it gets all too real all too fast.
And to be clear, I’m not saying we shouldn’t be doing exactly what we’re doing as communities, as states, as a nation, as a world, but the economic damage this virus and our reaction to it are inflicting on the economic system at all levels is truly incomprehensible.
You don’t have to look far to see the real impacts happening all around us as businesses are ordered to close and those remaining open face an uncertain future with all social and economic normalcy grinding to a halt.
So yes, the future is uncertain and we’re all riding this out together hoping and praying life will return to normal sooner than later. It feels like we’re living in a dream with the world turned completely upside-down.
It was under these uneasy circumstances that I took to the water a couple of days ago and I need to report that I did not expect nor was I prepared for the level of escape afforded me by this outing. An escape from the news, an escape from the looming economic challenges troubling my mind, an escape from a surreal reality where we’re watching numbers and waiting for the next shoe to drop.
We’re watching the numbers of infected and the number of deaths increase while at the same time watching the markets rise and fall in chaos. Our physical health is the driver as we collectively wait. We dread contracting the virus as we brace ourselves for what we’re told will be the worst of the outbreak happening over the next couple of weeks. Our economic health has already contracted the virus and no amount of social distancing will prevent the mass infection which has already taken hold.
Our mental health is also at risk of infection and while it is the responsibility of everyone to stay informed and adhere to the advice of the experts, the amount of hysteria being driven by some in the media is overblown and irresponsible and we must tune it out if we’re to stand a chance of maintaining our mental health.
So back to the water – I was asked by my good friends at SOVRN Creative in Helena to help with a media shoot to promote fly fishing and while I was more than happy to jump in the boat and row them down the MO, it wasn’t until an hour or more into the float that I realized what an incredible boost this was to my psyche.
No phone calls, no texts, no watching infection stats, no watching the roller coaster market, no dealing with cancellations….none of it. It was six hours of bliss, a perfect escape as yet again the river comes through and carries away the worries of the day.
A few friends, a few fish, a few beers and a desperately needed escape. And it’s readily available anytime you want it. Part of the escape for me was being able to hang out with friends but if you’re all about the social distancing there’s no better place to quarantine, just you and the fish and the magic of the river.
So in the midst of this stoppage of life as we know it, we’re still here, open for business and wanting to help you access this great escape. We’re trying to strike a sensible balance between social distancing and commerce and we will continue to adjust the way we’re doing things as the situation changes.
As outlined in my previous post we are offering you, our customers options to promote and comply with distancing measures. We encourage you to take advantage of any one of the following options;
Curbside Service – We are more than happy to take orders over the phone and have your product ready for you curbside when you get here. Just give us a call and tell us what you need and when you will be here and we’ll ring you up, process your credit card payment, assemble your order and deliver to you at your vehicle when you arrive.
Limited Delivery in the Helena Area – As above, give us a call and tell us what you need and where you live and we’ll ring up your purchase, process your credit card payment, assemble your order and deliver your product to your doorstep in the greater Helena area in most cases the same day.
Free Shipping – Orders of $50 or more ship free for the time being. Give us a call or email us at email@example.com with your order and we will process your payment, assemble your order and ship anywhere free of charge.
Darken our Door – We don’t want you to feel unwelcome in the shop, we’re just doing what we can to encourage responsible social distancing. But should you prefer to darken our door you can rest assured that we’re cleaning and disinfecting throughout the day. The shop is clean and the staff is healthy. Should that change, we will let you know and we will adjust our options accordingly.
We encourage you to buy your Montana fishing license online which you can do here and if it’s just a shuttle you need you’re encouraged to call that in. We would also ask that if you are feeling sick or just under the weather that you would not enter our shop.
We are so thankful for your continued support through these strange times and we’re looking forward to the day when we can encourage and return to a shop full.
Stay safe and WASH YOUR HANDS!