Sticking with the Best
If you fish and spend even a little time on social media, you’ve probably noticed a big push from wader manufacturers over the past several months. That increased visibility comes at a time when wader sales across the industry have softened somewhat after the COVID surge that saw fly-fishing gear sales spike in 2021 and 2022 before returning to more normal levels.
Like most things in this industry, the reasons are varied. Some are environmental, some economic, and some simply reflect the durability of modern gear.
Recent seasons have brought unusually mild winters, limited spring runoff, and inconsistent flows tied to ongoing drought conditions, all of which have changed the wade-fishing dynamic in many places. When water levels are low and access is easier, anglers tend to get more mileage out of the waders they already own.
At the same time, today’s premium waders are built to last. A high-quality pair that’s well cared for and used occasionally can easily last five seasons or more. That’s a far cry from the disposable waders of decades past that might survive a season if you were lucky. Many of the waders purchased during the COVID boom are still performing just fine, which means anglers simply aren’t in the market for replacements yet.
Add in some tightening of discretionary spending for many households and it’s no surprise that wader and boot sales have been a bit slower the past couple of seasons. Still, we’re confident those cycles will turn—as they always do—and when they do we’re proud to continue offering what we believe are the best waders in the business, built right here in Montana.
Simms has been the industry leader in wading gear for as long as we’ve been in business—and long before that. While there are many excellent options in today’s marketplace, we still view Simms as the benchmark when it comes to performance, durability, and innovation in wading gear.
The Simms G3 Guide Wader, the company’s all-time best-selling model, has long been the wader by which others are measured. It remains one of the most widely trusted waders in fly fishing and continues to be a top seller year after year. In fact, Simms waders occupy multiple spots among the top-selling waders in the industry—more than any other single brand.
At Wolf Creek Angler, we’re proud to continue serving as your Authorized Simms Dealer on the Missouri River, offering products that have proven themselves season after season in some of the most demanding fisheries in the world. And importantly, Simms’ premium waders are built right here in Bozeman, Montana, USA, a fact no other company can claim.
We carry a full lineup of Simms G3 and Freestone waders, along with a range of wading boots for every type of water you might encounter. You’ll also find Simms rain gear, wading jackets, hats, gloves, and sun protection in the shop. Our selection of Simms sportswear is more limited—mostly a matter of space—but we’re always happy to special order anything you’re looking for and can have it shipped either to the shop or directly to your door.
After more than a decade of working with Simms as a dealer, we’ve seen firsthand the quality of their products and the way they stand behind them. Like any technical gear, issues occasionally arise, but in our experience Simms has consistently supported their products and made things right when needed.
It’s great to see so many companies investing in innovation and working hard to build excellent wading gear. Competition pushes everyone forward, and anglers ultimately benefit from that. For us, though, Simms remains the standard, and we’re proud to continue offering their gear to our customers.
If you’re thinking about upgrading your waders or boots this spring, we hope you’ll stop by Wolf Creek Angler and take a look at the latest from Simms. We’d love to help you get into your next pair.
