This post is one I’ve been wanting and waiting to write for years, really since we opened our doors. It’s a post that represents a milestone and a huge victory in the battle we’ve been fighting from day one and which we will continue to fight for the foreseeable future.

That being said, as I begin to put words to it I am realizing that it’s probably not something that’s going to mean much to the reader but since it means so much to me and so much to this business I hope you’ll humor me and at least feign some enthusiasm for our HUGE NEWS!

After battling the powers that be since the beginning and committing to a policy of tact and patience and perseverance. After a few missteps in the fight driven by the desire to provide our customers with the absolute best products available in the industry Wolf Creek Angler has FINALLY been granted a FULL LINE SIMMS DEALERSHIP for 2019!

What this means to me

Since the first time I picked up a fly rod (sometime in the late 90’s) the Simms brand has beckoned to me. Simms is fly fishing…period. Yes, the brand has been expanding into other fishing markets and will continue to do so but to me the Simms brand will always be synonymous with fly fishing and Montana Fly Fishing to be exact.

I remember coveting everything Simms but especially those waders. I remember wandering through fly shops to the wader section and admiring those waders and wishing and hoping that someday I would don a pair of G3’s. I knew that when it happened it would change my life, in the way we always think that things we covet will (but looking back, I think that this time it actually had a small role in doing so).

MADE IN THE USA IN BOZEMAN MONTANA. Reading that tag in my first pair of G3 waders conjured up images of mountains and rivers and endless skies….I had yet to travel to Montana in my adult life but that was about to change.

PILGRIMAGE – My first trip to Montana

The G3’s were the gateway drug after which the floodgates opened and I began to replace all of my gear, followed by much of my wardrobe. I hold few brands as near and dear to my heart as I hold SIMMS FISHING PRODUCTS and this all started years before I had any inclination that I would ever own a fly shop in Montana.

Jump ahead to 2014 and imagine my surprise and my disappointment when we opened Wolf Creek Angler in Wolf Creek Montana and were told we would not be able to sell Simms products. It was a crushing blow but we took what was given to us which was logo gear and entered into a battle which has persisted since that first season.

Eventually we were given sportswear and accessories and while I had moments of anger (sometimes even bordering on RAGE) in the heat of this battle, I was still thrilled to sell what we were allowed to sell and my love of the brand never diminished as evidenced by the piles of Simms clothing and gear items I own and wear and use every day.

I couldn’t be more proud to announce that Wolf Creek Angler is now a full line dealer for 2019 which to me is not only a personal victory but is also a validation of what we’re doing with our business. We’re still fighting the fight trying to offer you the best of everything in the industry but securing the SIMMS brand is a major accomplishment in this fight and the fact that they’ve partnered with us tells me they believe in what we’re doing. It affirms that we are LEGIT!

What this means to you

As I’ve already stated, I don’t think this will mean near as much to you as it does to me. After all, fly shops are supposed to sell Simms right? And the fact that we’ve had the logo gear and the sportswear for the past few seasons may have even led you to believe that we were a Simms dealer.

Practically speaking, what this means to you is that now you can purchase any and all Simms gear from Wolf Creek Angler and we’d be super stoked and super appreciative if you’d keep us in mind next time you’re shopping for a new pair of Simms waders or boots or anything else they make.

Starting in January we’ll be going exclusively to Simms waders and outerwear. We’ll likely go fairly deep on the entry level and mid-range items and not quite so deep on the high end but we will be happy to order absolutely anything you need anytime.We’ll continue to carry essential outerwear and accessories as well as a smattering of sportswear.

Beyond the practical, what this means to you is that by choosing to do business with us you’ve helped to build our business to the point where Simms has given us their stamp of approval so thank you again for your business and for your loyalty to WCA. It’s all of you who have made this realization of a dream possible for me and for this I am eternally grateful.