A Decade in the books
Ten years ago today we opened our doors for the first time at Wolf Creek Angler.
Much has changed.
Much of what has drawn us a loyal following has and will continue to stay the same.
Ten years in we had what was by far our best season yet in 2023 and judging by our bookings for this year we should be on course for another stellar season.
I still remember vividly the night of March 31st, 2014. We were in the shop late putting the final touches on the massive overhaul we’d done in the shop. And by we, I mean mostly my business partner at the time Fred Davidson. Fred camped out in Cabin #1 for weeks chipping away at a complete makeover of the former Montana River Outfitters location while I did my best to assemble an opening day inventory that would make a statement while also making sure those who had booked in 2013 with MRO were made aware of the exciting changes underway at 515 Recreation Road.
Opening Day jitters prevented a good night’s sleep as we considered the journey on which we were about to embark. Snow fell overnight and opening day, from what I recall, was a fairly quiet Tuesday, typical of what we’ve now come to expect during the work week in early April with a fresh dusting of snow on the ground.
Beyond that opening eve and the opportunity to ease in to our first season it’s hard to remember specifics as it’s truly been a blur.
Fred did two seasons at WCA before returning to his life in Michigan. Zach King aka Chewy, arrived post-Fred and quickly became a fixture at WCA before moving up to full time guiding and most recently fatherhood. One of our first housekeepers Jeanette Beers, who came to us in the very first days of WCA inquiring about work, did an amazing job for us and has since moved on to become the postmaster of Wolf Creek. Matt Hargrave was our shop guy and guided for us in 2014 and has since been grinding away as a guide and became an outfitter in 2023. He still continues to handle a good number of our trips. Brian Scott was another MRO “legend of the MO” who was grinding then and continues to grind today, entering season number 39 this spring. Luke Koerten has been guiding for us since season one after I first met him in the Wolf Creek Bridge parking lot and gave him a flyer for the new shop in town. Brad Turner migrated from Michigan in 2018 and has established himself as the WCA Workhorse. Rob Weiker has also been with us from the start and has become an outfitting force in Montana. Other guides have joined our crew over the years but these are the long term “old timers”, a group in which I’d consider myself included.
Our staff has definitely grown with us and what was once Fred and I and just a couple of people is now myself, our Shop Manager Keith Tucker, a two-person housekeeping crew (Missy VanDort and Jude Anderson) and a shuttle crew led for the second season by Rhonda Gatch. Phil Peacy is returning for a third season this year as shop and shuttle help and has officially joined our guide staff as he continues to establish himself as a fixture on the MO. 2024 will also see a few new faces around WCA bolstering our core.
I remember in 2014 having discussions of bringing a raft into the shop to fill space. We opted not to do that, confident that we’d slowly but surely be able to fill our space with retail offerings. These past few years the walls are closing in and we’re truly at capacity with a whole lot of gear in not a whole lot of space. It’s a good place to be for us and for our customers and while we have no immediate plans for expansion you just never know what the future might hold.
A couple of feathers in our cap that I fought like hell to get were our Simms and Sage dealerships. We’ve been a Simms dealer since 2019 after years of lobbying and Sage finally came on board in 2023, giving us two of the top brands in fly fishing. We are blessed to be able to offer you the best products from the best brands in the industry.
A few changes we’ve made with our lodging over the past 10 years…complete remodel of the motel units, complete remodel of our bungalow units last winter, new mattresses in all rooms, new carpet in most of the rooms which have not yet been completely remodeled, new water heaters all around, new roofs on our cabins, Starlink internet with lightning fast Wi-Fi, complete remodel of guide/employee cabins and thousands upon thousands of dollar’s worth of new bedding, new lighting, new appliances, new plumbing, new electric, new window dressings, new bath fixtures….etc., etc. etc. Never let it be said that we aren’t committed to continuous improvement in every area of our business.
We’re ten years old. In some ways it feels like longer than that, but it also still feels new, like we’re just getting started. We couldn’t do any of it without you, our loyal customers. Thank you for making these last 10 years possible. Thank you for allowing us to truly live out a dream here in amazing Montana on the magnificent Missouri River.
We hope you join us in celebration of our first decade as we embark on the next, always looking to give you everything you expect from your Montana fly fishing destination.
Cheers!