Wolf Creek and Craig don’t see much traffic this time of year. The river looks gorgeous and the fish are likely hungry but you have to be pretty hard-core to fish in single digit temps. Not that there aren’t a few of those hard-core anglers around but they are few and far between. Tomorrow is the last day of the general deer and elk season so a lot of folks are still out trying to fill those tags.
Shops like ours can be a little lonely on days like today. Black Friday and Small Business Saturday aren’t much different from any other late November day in the canyon and we would never expect people to make a trip from Helena or Great Falls to shop with us unless of course they were here anyway to fish the Missouri.
We’ve got a SALE going on this weekend just like every other shop and you could get some great deals, though nothing like what you’ll find at the Big Box Retailers. We can’t sell you flies for $1 or give you 50% off much of anything but we can give you what you expect when you choose to shop at a local fly shop rather than a big box retailer. We can give you helpful friendly service, all kinds of honest advice on where to go, when to go and what to use. We can give you our time and our undivided attention and share with you our passion which brought us here and which drives us to do everything we can to welcome you to our world and to earn your business and hopefully your loyalty. Not necessarily loyalty to our shop (though we definitely want that) but loyalty to the fishery and to the local economy. We (the shops on the Missouri) all owe everything to this river. We make our living here selling flies, selling lodging, selling fishing trips….selling dreams.
Some might say we’re exploiting the resource. I’ve heard there are actually some people out there who don’t care for outfitters and guides and fly shops if you can believe that! Those individuals are certainly entitled to their opinions.
We all bear a responsibility as stewards of the river to represent the sport and the industry well and to do everything we can to care for and conserve the resource. Whether it’s being a member of a conservation group like Trout Unlimited, the Upper Missouri Watershed Alliance or Missouri River Fly Fishers (http://patbarnestu.org/ http://www.umowa.org/ http://www.missouririverflyfishers.com/), instructing our customers, clients and guests on river etiquette and conservation or something as simple as picking up the trash we come across when we’re out there on the river we can all play a role in conserving the resource. As fly shops we are ambassadors of the sport and of the resource and we take this responsibility very seriously.
At the end of the day however it is a business and it is how we make our living. We definitely want your business and we will continue to do what we do to earn that business which is to offer you exceptional customer service and the products you want in an ego-free, no pressure environment with no intimidation and zero attitude. We’re not the shop for everyone and we’re ok with that. There are plenty of options to choose from. We are building a loyal following at a pace we are thrilled with and we’re so thankful for all of you who continue to make this possible.
Small Business Saturday is a great way to show support for local brick and mortar businesses. We hope you support us today and every day!
Enjoy your Small Business Saturday.
Go Griz!
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